Lecture given in the framework of the Amorgos International Tourist Film Festival (Greece), on 13 [...]
When we think of marketing perhaps, and only perhaps, it is associated with selling. But [...]
It is in times of utmost emotional fragility when brands have to show a grave [...]
The tourism industry accounts for 10% of world GDP, about 8.2 billion euros (2018 data) [...]
“Consistency has a lot to do with effort. (…) Success must always be treated as [...]
Due to being in the intersection of two industries – tourism and communication – concomitant [...]
We no longer visit the places, we “experience” them – or at least that is [...]
“Companies with poor communication can add up, but it will cost them to multiply, and [...]
It has been rightly commented that the main consequences of the eruption of the Eyjafjallajökull [...]
Since the emergence and consolidation of social networks as a great channel for the distribution [...]
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