Nowadays, in marketing, bravery is not optional. Rob Lenois, executive creative director of Gray New [...]
One of the most recurring reflections in the field of storytelling applied to tourism is [...]
In the 1994 single “7 seconds”, Neneh Cherry and Youssou N’Dour referred poetically to the [...]
The connection with the consumer is the final destination of any branded content strategy. However, [...]
An article recently published in the Spanish press (El País, September 3, 2017) analyzes how [...]
2017 has been declared by the UN as the Year of Sustainable Tourism. All over [...]
Rupert Maconick is right when affirms in the article“Why Marketers Need to Invest in Authentic Long-Form [...]
Estrategia y focalización son conceptos que se usan repetidamente en ámbitos como el márketing y [...]
Como no podía ser de otra manera, la palabra “briefing” tiene una procedencia militar. En [...]
Every creative process involves a combination of materials, characters and “guest stars”. But most importantly, [...]